Nutriplenish shampoo deep moisture. Nutrient powered hydration for visibly healthier hair. Rich and decadent formula gently cleanses without stripping hair. 94% naturally derived,* with powerful superfoods. Deeply replenishes with 50% more butters than nutriplenish light moisture. Luxurious omega 5 rich organic pomegranate oil nourishes dry, depleted hair. Certified organic coconut oil with low molecular weight easily penetrates hair to help moisturise. Mango butter packed with fatty acids helps nourish leaving hair feeling soft and smooth. For all dry hair types. Vegan. Silicone and sulphate free. Aveda own pure fume aroma with cocoa, certified organic ginger, cardamom and other pure flower and plant essences.All Hair Textures. Massage into wet hair from roots to ends. Rinse. Follow with nutriplenish conditioner deep moisture.